Information
- Publication Type: Master Thesis
- Workgroup(s)/Project(s):
- Date: February 2007
- First Supervisor: Eduard Gröller
Abstract
Information Visualization today offers a wide range of techniques and approaches that can be used to visualize and analyze business data. For the task of visualizing online sales databases of a hardware vendor, this thesis discusses two fields of interest and presents exemplary solutions to certain objectives of analysis. On the one hand it will deal with the visualization of users’ interaction in an online shop (Clickstream Visualization), presenting means of usage-data collection, its analysis and preparation as well as visualization. Thereby, a prototype is developed that generates node-link diagrams of users’ clickstreams. On the other hand this thesis introduces the novel approach of Parallel Coordinated Hierarchies – a linked view consisting of a Hierarchical List and Parallel Coordinates plots for every hierarchy, visualizing sales data like turnover and contribution grouped by attributes like time and location. As the evaluation of the concepts showed, both prototypes’ capabilities allowed greater insights in business data than tools already in use and facilitated advanced business analyses to a great extent.Additional Files and Images
Weblinks
No further information available.BibTeX
@mastersthesis{brandstaetter-2007-vosd, title = "Visualization of Online Sales Databases", author = "Alexander Brandst\"{a}tter", year = "2007", abstract = "Information Visualization today offers a wide range of techniques and approaches that can be used to visualize and analyze business data. For the task of visualizing online sales databases of a hardware vendor, this thesis discusses two fields of interest and presents exemplary solutions to certain objectives of analysis. On the one hand it will deal with the visualization of users’ interaction in an online shop (Clickstream Visualization), presenting means of usage-data collection, its analysis and preparation as well as visualization. Thereby, a prototype is developed that generates node-link diagrams of users’ clickstreams. On the other hand this thesis introduces the novel approach of Parallel Coordinated Hierarchies – a linked view consisting of a Hierarchical List and Parallel Coordinates plots for every hierarchy, visualizing sales data like turnover and contribution grouped by attributes like time and location. As the evaluation of the concepts showed, both prototypes’ capabilities allowed greater insights in business data than tools already in use and facilitated advanced business analyses to a great extent.", month = feb, address = "Favoritenstrasse 9-11/E193-02, A-1040 Vienna, Austria", school = "Institute of Computer Graphics and Algorithms, Vienna University of Technology ", URL = "https://www.cg.tuwien.ac.at/research/publications/2007/brandstaetter-2007-vosd/", }